Exhibiting at a trade show is a wonderful way to tell your industry that your company is serious, reliable, and large enough to afford its own presence at leading events and conferences. By using your exhibit strategically, you can even position your company as being part of a niche within your market. Presence can help you get a date, a mate, or a sale. Presence can help you lead a meeting, a movement, a revolution, or a nation. Presence appears in all segments of society and all levels of an organization. Presence may be used for noble purposes or selfish goals. Wherever you are and wherever you want to go, presence can help you get there. Tapping into these spoken (and unspoken) needs throughout your planning process will help you stay one step ahead. They’re organized. To successfully run any event, you need to be able to juggle about 50 things at once. This multi-tasking prowess is required for both smooth planning and flawless execution of an event. The coronavirus pandemic has proven it’s not necessary to meet face-to-face to accomplish many business goals. Once the crisis ends, that might cause some companies to put the brakes on business travel: a considerable expense for many firms. After I set up my first events business, I had a hard time selling it to people because my 30-second pitch wasn’t refined. Make sure to spend time developing this — it is the key to introducing everyone to your business. Pro tip: Don’t stress about the name of your event planning business. At the end of the day, the name of your business.

Why Your Business Needs An Event Presence Called
Why Your Business Needs An Event Presence Must
Why Your Business Needs An Event Presence Within
Why Your Business Needs An Event Presence Important

Did you know that “event coordinator” was listed as the fifth most stressful job in 2016? And that’s only behind enlisted military personnel, firefighters, airplane pilots, and police officers. Successfully running events takes a wide range of skills — and nerves of steel.

To celebrate the everyday heroes of the event industry, here are the top 10 qualities of successful event managers:

1. They have people skills. The number one quality shared by successful event managers? People skills. You need to be comfortable connecting with high-level executives, government officials, vendors, co-workers, sponsor reps, customers, supervisors, suppliers, staff, and event attendees. To successfully work with this wide range of people, you’ll need to be able to nimbly resolve conflicts, be a confident but pleasant negotiator, and maintain your sense of humor.

Remember to try and have fun with the work you do, and the people you work with, and they’ll want to work with you again. You can’t do it all by yourself, so building relationships is key.

2. They’re flexible. Event managers must double as janitors and firemen. Cleaning up messes and putting out fires — quickly, quietly, and efficiently — is part of the job. Stay calm, get it done, then get back to running the show.

3. They’re good listeners. The ability to understand what key stakeholders want to from your event is critical. These folks may not be in the event industry, so might not speak the lingo or know what’s realistic. You have to be able to discern their needs and make sure all parties share the same expectations. Pay attention to what’s said — and what’s not said — in key conversations. Tapping into these spoken (and unspoken) needs throughout your planning process will help you stay one step ahead.

4. They’re organized. To successfully run any event, you need to be able to juggle about 50 things at once. This multi-tasking prowess is required for both smooth planning and flawless execution of an event. The best planners have foolproof systems, step-by-step checklists, and handy tech tools. Working in events requires the ability to focus on the big picture while keeping track of all the little details. To avoid burnout, get comfortable delegating some of your more time-consuming tasks. And if things don’t go according to plan, don’t be afraid to switch to plan “B.”

5. They’re passionate. With all the stress of the job, you have to really love what you do. Genuine passion helps you overcome bumps in the road and stay cool when all seems lost. It also leads to bursts of creativity and the inspiration to create something great instead of just trying to get through the day. Things like time management can be learned, but you can’t teach passion, and you’ll need it in order to succeed. Being an event manager can, at times, be a thankless job; it needs to be about more than just a paycheck for you.

Why Your Business Needs An Event Presence Called

6. They’re good communicators. Clear, firm, and kind communication establishes you as a leader of the team, keeps everyone on track, and ensures that the goals of the event are clear to everyone involved. It also allows you to effectively share your vision and get others excited about it, too. Communicate in a way that is respectful to everyone and doesn’t put anyone down. Accept criticism and be open to new ideas. Everyone plays a part in the success of an event, so make sure you’re communicating with them in a clear, confident, and empowering way.

7. They’re calm under pressure. Your team will look to you for answers to almost everything. In moments of stress, the last thing they need is a shaky leader who makes poor decisions because they’re cracking under the pressure. Successful event managers stay level-headed and continue to treat everyone with respect, no matter what. Try to remain cool, calm, and collected when dealing with other people, even if you’re a bundle of nerves inside.

8. They’re creative problem-solvers. Whether it’s tracking down some emergency duct tape or reworking a keynote presentation at the last minute, you have to be resourceful with what you have. No matter how well you plan, something will go wrong. And it will be a lot easier to address if you enjoy finding creative solutions to the challenges that arise.

9. They’re decisive. Event managers need to be able to make several decisions at once, and make them quickly. And, perhaps more importantly, they need to be able to recognize when it’s too late to change those decisions — and have the resolve to stand by them.

10. They’re experienced. It will be a lot easier for people to trust you if you have a significant amount of experience. And your job will be easier for you once you’ve seen the range of challenges an event can throw at you. Plus, the experienced manager has a network of trusted professionals to call on when things get tough. If you don’t have a ton of experience yet, don’t worry — just give it time!

Why Your Business Needs An Event Presence Must

Want to become an even more successful, efficient event manager? Read this tipsheet to see which tech tools successful event organizers like you are using to streamline their workflow, solve their biggest challenges, and create events attendees love. Also, sign up for Eventbrite’s event management courses and certification.

Why Your Business Needs An Event Presence Within

Looking to grow your career in events? Follow us on LinkedIn for the latest trends and industry news.

Why Your Business Needs An Event Presence Important

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